For blondes gone "brassy" Aveda makes "Blue Malva Color Conditioner". Used once a week it makes both all over and highlighted blondes look first day fresh. I recently had a "platinum" guest tell me that "Blue Malva" day is his favorite day of the week!
Brunettes and redheads wanting to ward off fadage, keep your color rich and true by using the Aveda Sun Veil to block out the UV rays for up to 16 hours (it is water resistant too). These small steps can make a huge difference in protecting your hair color through the summer months! A few minutes a day to preserve your color can save you a premature touch up appointment. According to my calculations that is about 2 more hours of beach time, see ya there!